Marketing Strategy and Plan for Social Media - myassignmenthelp

Question: Discuss about theMarketing Strategy and Plan for Social Media. Answer: Introduction Marketing of products is essential especially towards the adoption of new ones. The firm is better placed to introduce the new product based on the fact that it has been existent and offered similar products. The report records of the individual interests explored in launching the product in as far as marketing is concerned. Marketing Strategy LP has several means that it can explore its marketing activities to ensure it reaches a considerable amount of people. In its marketing strategy, the firm shall explore several strategies within the market to ensure it reaches a significant population as it seeks to introduce the new product in the market. As a firm already in production of similar products, marketing the new brand would be easier given the methods and avenues that it is going to explore. Online Marketing The online market consists of several aspects where people can be reached through the official website, search engines, and the social media. The social media offers a large platform for developing marketing policies that arrive at a wide range of individuals. The social media remains open to a large group of people ranging from the youth, elderly, and across the social classes. The firm, through its Facebook, Twitter, and Instagram pages shall advertise the new products and run several ad campaigns therein challenging individuals to try the new product and register their replies to the same avenue (Cavusgil, Knight, Riesenberger, Rammal Rose, 2014). The links to the official website shall be created, where individuals shall contain more information and get a detailed analysis of the products. At the same time, short video clips advertising the new product and those of people giving opinion shall be aired to create awareness of the product. Besides, the firm shall explore the use of short advertisement on advert sites such as Youtube where the short clips shall exist. The clips shall be restricted to the regions where the viable market remains open to ensure a clear strategy of winning the market. Furthermore, the immediate company website shall be used to not only advertise the new product but also consider the existing products to create a link for the product thus increasing the consumption (Ritter, 2014). The online marketing provides several avenues that shall be instrumental in the well-being and creation of awareness for the product. Screening Advertising Screen Advertisement consists of a strategy where posters and short advertising are placed in strategic locations to create awareness of a new product in a market. The strategy is useful to the extent that it can be viewed by people on a daily basis and in places that catch the eye of the market (West, Ford Ibrahim, 2015). The firm shall use the public transport for its advertisement with a primary focus on the buses and trains connecting to the city and beyond. The firm shall create posters and small screens and seek permission to have them on the means of transport thus amassing broad awareness of the product. The power of advertising lies in the visibility of a product, and, thus would be a clear strategy towards having people tries the product. Marketing Partnership In todays competitive world, the option of partnership towards marketing remains inevitable, cost-effective, and largely advantageous. Partnership creates a way to grow, keep budgets low while acquiring new clients while reaching business targets. The firm shall use the partnership opportunities with companies such as Saatchi Saatchi as well as Doe Design to have its products marketed as they pursue the same market in growing their brand name. According to Momin, Neri, McCausland, Duke, Hansen, Kahende, Stewart (2014), the type of partnership increases the broad market acquisition while remaining cost-effective. The introduction of the Apple flavor of LP Company shall remain viable with the perfect combination of the above and other companies seeking to grow their names. Proper standards shall be placed to ensure the difficulties and competition from other firms does not affect the operation aspect of the partnership. Promotion Strategy LP plans to explore some activities in promoting its products to the market with a focus on the introduction of the new product. The apple flavor is the center of focus in the promotion where efforts shall be made to have people taste and experience the great taste of the product. In the first case, the firm shall explore the opportunities presented through the sports facility to enhance awareness of the product. In this case, it shall utilize the local sports events such as football, cricket, and rugby tournaments, where it shall partner with other firms in sponsoring the events while promoting its new brand to the market (Huet, Frail, Lake Snyder, 2015). Such populations are essential to the business as it forms the vast majority of the product consumers. For instance, the firm shall contribute a percentage of the total required for the tournament and thus have a direct permission to air their adverts and product within the locations. Since a considerable number of people take part either in game or audience to such events, the product would enjoy a sure marketing in the process. Sample Giveaways Product promotion entails having clients presented with a sample and experience the great taste while offering feedback to the same. In the spirit of marketing, the firm shall organize with selected stores a promotion program where people purchasing the companys product shall have the pleasure of receiving samples of the new product (Wolfe, Silmon, Plesko Miller, 2014). The move would attract people to purchase the product, and in any case, they fail to purchase, awareness would be created of the new product. Sample giveaways can also be done during sports events where people can answer questions concerning the firm and receive giveaways. The strategy is effective as it encourages a return purchase and product awareness to the target population. Price Discounting The strategy of discounting remains fundamental in marketing principles, as in attracts several sets of clients. The firm plans to provide a discount price on the new product either in a package or when sold as a single product. The discounting shall go on for a specified period sufficient enough to create awareness and a strong command for the product in the market. On the other hand, the firm shall offer such discount in selected stores and sporting events where considerable populations can feel the effect of the product thus encouraging repeat purchases and referral products (Hollensen, 2015). The discounting structure shall not only encourage people towards trying the product but also attract a new segment of consumers to the business. Product Bundling Bundling of goods is a superior strategy towards promoting the consumption and subsequent marketing of a product. Bundling can be done with other firms products while in other cases done with own company-related commodities. The apple flavor shall be bundled with other flavors offered by the firm and sold at a discount price to attract more clients while gaining the experience to the great taste. A 10 percent discount shall be introduced to the bundled products, where a special message introducing the new product shall be well labeled strategically to target the market. The strategy shall attract and encourage repeat purchases thus satisfying the core purpose of the marketing venture. Distribution Strategy Distribution refers to the process of ensuring products or services are available to the market in the desired proportion. Apportionment of a product determines the rate at which the market shall gain knowledge and develop an interest in a product. According to Eusebio (2017), the visibility of a product in several locations creates the notion and appetite to try a product and register the experience therein. The firm shall embrace a direct sales scenario to the immediate areas while employing indirect sales through marketing intermediaries. As a result, the firm shall decide to partner with the souvenir shops where a direct sale shall be done in locations within while expanding the distribution across the region (Gleghorn Harper, 2015). At the same time, the firm shall partner with large distribution firms to have their products reach a multitude of people. The firm shall have direct contacts with other wholesalers in the region to have the product replenished and advertised adequately in their respective locations. On the other hand, the company shall explore the option of value-added resellers who can buy products directly from them and bundle them up with their services or with other products before selling to the end user. In pushing the new product further, optimization of existing products shall occur where special bonuses and discounts shall be given to ensure the distributors promote the new product and increase its sales (McKinnon McKinnon, 2017). An assessment of the distribution channels shall be done where the most profitable ones will receive the largest batch of products (Gleghorn Harper, 2015). By using the largest firms and those with a high sales margin, the new product shall remain known to the market. Snack joints and school canteens shall receive distribution which is essential towards creating awareness and increasing the purchase of the present and new product. Selective distribution shall occur where the apple flavor shall be sold in combination with the rest in areas where consumption remains high. Selective distribution shall remain essential in ensuring products thrive in the market as opposed to placing them in locations with little sales (Rushton, Croucher Baker, 2014). The study shall allow for the election of exclusive stores to enjoy the product. Large distributors do not charge expensively as they offer reverse logistics essential in product flow (Grabara, Man, Kolcun, 2014). For the marketing period, a close management of the distribution channel shall exist to ensure it goes according to the plan. In the end, the firm shall provide a wide spread of the product in the market, thus accomplishing the marketing aspect of the apple flavor. Recommendation Marketing can be essential in promoting a product and introducing a new brand to the market. LP makes sure to have its marketing objectives, measurable, specific, and accurate towards delivering success. The primary focus should be on the new product with a specified target population. The marketing venture ensures the product reach the clients in the right market according to the forces of demand and supply. The firm needs to explore all the strategies but place a particular focus on the promotional strategies. The act of conducting road shows and advertising remains important and core steps towards introducing a new product. Thus, the focus is needed as well as the allocation of sufficient funds towards the venture. Sample and product giveaway is a sure way of having individuals get the experience of a product and thus drive interest and referral purchase to the apple flavor. References Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014). International business. Pearson Australia. Eusebio, R. (2017). Marketing II. Marketing, 2018. Gleghorn, G. D., Harper, A. (2015). Logistics and Supply Chain Management and the Impact of Information Systems and Information Technology. In Technology, Innovation, and Enterprise Transformation (pp. 295-301). IGI Global. Grabara, J., Man, M., Kolcun, M. (2014). The benefits of reverse logistics. International Letters of Social and Humanistic Sciences, 15(2), 138-147. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Huet, A. L., Frail, C. K., Lake, L. M., Snyder, M. E. (2015). Impact of passive and active promotional strategies on patient acceptance of medication therapy management services. Journal of the American Pharmacists Association, 55(2), 178-181. McKinnon, A. C., McKinnon, A. C. (2017). Starry-eyed II: the logistics journal ranking debate revisited. International Journal of Physical Distribution Logistics Management, 47(6), 431-446. Momin, B., Neri, A., McCausland, K., Duke, J., Hansen, H., Kahende, J., ... Stewart, S. L. (2014). Traditional and innovative promotional strategies of tobacco cessation services: a review of the literature. Journal of community health, 39(4), 800-809. Olhager, J., Pashaei, S., Sternberg, H. (2015). Design of global production and distribution networks: A literature review and research agenda. International Journal of Physical Distribution Logistics Management, 45(1/2), 138-158. Ritter, J. (2014). " What is the role of marketing in strategic planning"?. The Business Management Review, 4(4), 88. Rushton, A., Croucher, P., Baker, P. (2014). The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. West, D. C., Ford, J., Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA. Wolfe, D., Silmon, V., Plesko, T., Miller, K. (2014). Marketing Plan: Dallas Integrated Corridor Management (ICM) Demonstration Project (No. FHWA-JPO-14-112).

Honestly, its loud enough to wake the dead Essay Example For Students

Honestly, its loud enough to wake the dead Essay Every morning I am woken by the joint effect of my phone and watch alarm. Honestly, its loud enough to wake the dead. After pressing snooze a couple of times I begin to stir. With a thud the door opens and a dark figure lurches in the doorway. Its mum announcing the arrival of yet another morning. She is meant to wake me up if Ive accidentally turned over and gone back to sleep thinking I cant be bothered with school. I am one of a family of five with two adults getting ready for work and getting the five year old baby ready for school and the two teenagers, my brother and I getting ready for school. We will write a custom essay on Honestly, its loud enough to wake the dead specifically for you for only $16.38 $13.9/page Order now As you can see, mornings are chaos, with everybody trying not to be late. The fact that there is only one bathroom makes everything worst. I eventually haul myself out of bed at about 7. 30am. By this time everybody else in the family has used the bathroom so I have it all to myself. Unfortunately I still have to hurry or Ill be late for school. After half an hour I emerge from the toilet properly alert and ready for a gruelling day in school. I go downstairs for a quick breakfast. Since I have recently decided follow a healthier regime, my breakfast consists of bran flakes with weetabix. While eating breakfast I watch cartoons with my little brother. I then force myself to get dressed into the dull clothes commonly known as school uniform and pack my school bag which I should have packed the night before. At 8. 15, I race around the house trying to find my blazer. I grab my dinner money and run out of the house. My house is not far from the school so unlike countless students who go to school by bus, I walk. My school journey can be completed in 10 minutes if a walk at a steady pace but as I do not have the energy in the mornings it takes me around 20 minutes. I stop off at my best friend, Saras, house if she is at her dads house as it is on my way to school. I have known Sara since I was in year one. Our mums knew each other when they were younger so when they met at our school after years, they made numerous plans to go out and see each other. This meant Sara and I spent a lot of time in each others houses so we became close. In year 6 she was the only one of my school friends that came to the same secondary school as me so our friendship grew. Even though I am always in a rush in the mornings I always manage to get to school with a few minutes to spare. I meet up with my friends and talk. Its usually about the huge amounts of homework we receive and the fact teachers give us so much, not taking into consideration we dont just get homework from their lessons. The bell rings signalling the beginning of another difficult school day. Every day we head over to registration where our form teacher does the register and gives out notices. For the rest of registration we either talk amongst ourselves or go to the school hall for assembly where my mind wanders off and I enter into my own little world. The teacher waffles on about insignificant tittle tattle, therefore little attention is paid. Eventually everyone exits and goes upstairs to their form rooms, snatching their bags and coats, rushing to the first lesson. After two lessons each lasting sixty-five minutes, its finally time for break and Im usually starving. I head over to the canteen and buy a biscuit or a packet of Sensations crisps (Thai sweet chilli flavour as I like it the best). Then I head over to the table where all my friends are sitting and we chat. I could spend all day with my friends at school and still find so much to talk about with them for hours on the phone during evenings and weekends, especially over the most insignificant subjects. .ud9d8b5da8448a1a285d253e9b723b15f , .ud9d8b5da8448a1a285d253e9b723b15f .postImageUrl , .ud9d8b5da8448a1a285d253e9b723b15f .centered-text-area { min-height: 80px; position: relative; } .ud9d8b5da8448a1a285d253e9b723b15f , .ud9d8b5da8448a1a285d253e9b723b15f:hover , .ud9d8b5da8448a1a285d253e9b723b15f:visited , .ud9d8b5da8448a1a285d253e9b723b15f:active { border:0!important; } .ud9d8b5da8448a1a285d253e9b723b15f .clearfix:after { content: ""; display: table; clear: both; } .ud9d8b5da8448a1a285d253e9b723b15f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud9d8b5da8448a1a285d253e9b723b15f:active , .ud9d8b5da8448a1a285d253e9b723b15f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud9d8b5da8448a1a285d253e9b723b15f .centered-text-area { width: 100%; position: relative ; } .ud9d8b5da8448a1a285d253e9b723b15f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud9d8b5da8448a1a285d253e9b723b15f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud9d8b5da8448a1a285d253e9b723b15f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud9d8b5da8448a1a285d253e9b723b15f:hover .ctaButton { background-color: #34495E!important; } .ud9d8b5da8448a1a285d253e9b723b15f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud9d8b5da8448a1a285d253e9b723b15f .ud9d8b5da8448a1a285d253e9b723b15f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud9d8b5da8448a1a285d253e9b723b15f:after { content: ""; display: block; clear: both; } READ: Celebrate We Will EssayMy talkative quality is probably what irritates both of my parents the most. The bell rings indicating the beginning of third period. The corridors pile up. There are students hurrying to their lesson, students leaning on the walls, students eating snacks and students trying to chat whilst walking to their lesson. Then the teachers stride up and down the corridor telling the students to go to their lesson. I manage to get into my classroom by pushing past all my fellow students, and the teacher is just about to take the register whilst I hurry to take my seat. After another boring hour it is finally lunch and I walk outside into the fresh air and where I always meet my friends. Stepping into the canteen brings all kinds of smells wafting up our noses. The most recognizable smell is the chips which I immediately want to buy but when I remember that I should be filling my body with nutritional food, I eat a salad pot. Finally after 2 more periods, it is three forty and schools out except for Fridays where we finish school straight after the fourth lesson. It is a relief. I know you shouldnt wish your life away but when I get to school I just cant wait to get home. Despite all of this complaining I know I have to work hard to fulfil my ambition to have a good job, I have wanted to become a success ever since I can remember. I strongly believe that everyone has the ability to be the best and therefore I aim to get myself an exceedingly high-up, well-respected job. It just so happens that I havent determined any of the other details yet. The problem is, unlike many, I dont have a preference between the arts and sciences. This is why at the moment Im still choosing the career path I would like to take. After school, I walk home with my friends and get home around 4. I go to get changed taking my school bag with me, it weighs a ton! I dont know how the teachers expect us to carry all this stuff to their lesson each time. I watch my favourite programme One on One when Ive changed. After it finishes I wash the dishes while my brother tidies up the living room before my parents come home from work bringing my baby brother with them. We eat dinner as a family. After dinner, I usually do any homework which is expected to be handed in the next day. After some hard work I stop and watch EastEnders if it is on, if not I carry on with my homework a bit longer. After watching the programme, I carry on with my homework or watch some more telly. I go to bed around ten thirty, sometimes reading a little, thinking or falling straight to sleep after a tiring, stressful day at school. Before going to sleep which on a bad night may take hours, I switch on my alarms. I fall asleep and sleep deeply till the alarms ring with their distressing ring the next morning.

Why Nuclear Fusion Is So Cool....... For A Fusion Reaction To Take Pla

Why nuclear fusion is so cool....... For a fusion reaction to take place, the nuclei, which are positively charged, must have enough kinetic energy to overcome their electrostatic force of repulsion. This can occur either when one nucleus is accelerated to high energies by an accelerating device, or when the energies of both nuclei are raised by the application of very high temperature. The latter method, referred to the application of thermonuclear fusion, is the source of a lot of really cool energy. Enough energy is produced in thermonuclear fusion to suck the paint of 1 city block of houses and give all of the residents permanent orange Afros. The sun is a example of thermonuclear fusion in nature. If I was a atom, I could only wish to be in a thermonuclear reaction. Thermonuclear reactions occur when a proton is accelerated and collides with another proton and then the two protons fuse, forming a deuterium nucleus which has a proton, neutrino and lots of energy. I have no idea what a deuterium nucleus is, but is must be 10 times cooler than just a regular nucleus. Such a reaction is not self sustaining because the released energy is not readily imparted to other nuclei. thermonuclear fusion of deuterium and tritium will produce a helium nucleus and an energetic neutron that can help sustain further fusion. This is the basic principal of the hydrogen bomb which employs a brief, controlled thermonuclear fusion reaction. This was also how the car in the Back to the Future movie worked. It had a much more sophisticated system of producing a fusion reaction from things like, old coffee grounds, bananas, and old beer cans. Thermonuclear reactions depend on high energies, and the possibility of a low-temperature nuclear fusion has generally been discounted. Little does the scientific community know about my experiments. I have produced cold fusion in my basement with things like: stale bread, milk, peanut butter and flat Pepsi. I have been able to produce a ten -megaton reaction which as little as a saltine cracker and some grass clippings. But enough about my discoveries. Early in 1989 two electrochemists startled the scientific world by claiming to achieve a room-temperature fusion in a simple laboratory. They had little proof to back up their discovery, and were not credited with their so-called accomplishment. The two scientists were Stanley Pons of the university of Utah and Martin Fleischmann of the University of Southampton in England. They described their experiment as involving platinum electrodes an electrochemical cell in which palladium and platinum were immersed in heavy water. These two losers said that the cell produced more heat than could be accounted for. Yeah right!! The week before I was talking to both men on the phone and I told them about all of the cool things you could do with platinum. I said "Now Martin, what you need to do is get your hands on some platinum and some heavy Mexican drinking water. The amount of ch emicals in the Mexican drinking water is sure to cause a violent reaction with the platinum electrodes and produce lots of energy. I have been doing this sort of things in my basement for years." When I told him that though that NASA could power their shuttles with this sort of a reaction, he nearly wet his pants. Now as usual, I received no credit for MY discovery, but that is ok..I have grown used to it. I taught Einstein, Newton, and Ron Popeel (inventor of things like the pasto-matic, hair-in-a-can, and the pocket fisherman) everything they know. Besides, the two shmucks didn't even follow my instructions for the experiment. However, until I reveal my secrets about cold fusion, it will remain only a proposed theory. nuclear fusion is also what powers the rest of the stars in the solar system. Stars carry out fusion in a thermonuclear manner. Thermonuclear is a really cool word which I am going to use several more times just because it is so cool. In a thermonuclear reaction mat ter is forced to exist in only in a plasma state, consisting of electrons, positive ions and very few neutral atoms. Fusion reactions that occur within a plasma

An Essay on a Course Journey

An Essay on a Course JourneyThe goal of a sample essay is to help students visualize the type of essay that they will need to write for their particular course. To achieve this, it is important to focus on a concept that applies across all the courses in the university. If students know what they need to include, they will be better able to pick and choose the examples that they will use to relate to the theme.A student uses their knowledge of the course to outline the goals that are involved with the class. However, the goals may be different from one instructor to another. For instance, one instructor may want to have students outline their goals as a means of motivating them to succeed in the class. The goal should be specific and the lesson plan accordingly.Students will likely find that their teacher's time is especially valuable. After all, he or she has spent countless hours teaching and instructing. Yet, a student who takes an active role in the writing process can help to st ructure their own lesson plan. Each of the courses in the university require different research methods.Students will likely encounter topics that relate to these various techniques and materials. Students should ask their instructor to detail the structure of each of the courses in the university. From there, students can research the term and the material involved in the class in order to ensure that the assignment is a well-structured project.Finally, the essay should help students envision the course journey. From the beginning of the semester, to the end, the course period should be visualized. It is important to consider any resources that will be available to students. For example, if a student is working on their exams, they may need to complete an exam book.A student should also be able to access many different resources online and offline. As students work through their research and preparation, they should be able to view and download lectures and other materials. This sh ould enable them to research and learn on their own terms. In addition, students should be able to access course notes, assignments, and syllabi at any time they choose.Finally, the essay should make students think about how they will complete their course assignments. While completing the project, students should reflect on the principles that they learned and apply them to their course work. Additionally, they should think about their experiences and reflections of how the course has impacted their lives.Finally, the essay should help students understand the purpose of the course. Students will need to understand the main goals of the school in order to plan their own coursework. By focusing on the central theme of the course, they will be better able to understand their assignment and to understand the kind of essay that they will need to write.

Amble vs. Ample

Amble vs. Ample Amble vs. Ample Amble vs. Ample By Maeve Maddox I came across this comment in a review on the Amazon site: I am too stocked up on my own books to be able to accept any books for review at this time as Id wanted to give amble time reading if I accepted them for an honest review. I know as well as anyone how easy it is for typos to slip into our writing, so I cruised the web to see if this is a common misuse of the word amble in a context that calls for ample. Judging by these examples from the Web, writing amble for ample is not always a typo: The retreat, with amble time for self discovery, meditation, and guided movement, allowed me to get clarity on the life I wanted. Showing up early for your flight ensures that you’ll have amble time to go through security and relax if you’re nervous about flying. Be sure to leave yourselves amble time to hear each others perspectives and come up with some options. Some of these examples come from English-challenged commenters, but several are from sites one would expect to be well edited, including a writing site dedicated to providing tips and resources for writers. These writers may be hearing the p in ample as a b and, unfamiliar with the word amble, never bothered to check the spelling in a dictionary. amble (noun): a slow, leisurely pace; a term to describe a type of horse’s gait. amble (verb): walk slowly Examples: The campers took an evening amble along the beach. The  ambling horse allowed  for an easy ride, less tiring on the rider than other gaits. I ambled down the sidewalk in no hurry to reach my destination. The word ample is an adjective meaning broad, wide, spacious, extending far and wide. This is the word to use in the expression that means â€Å"plenty of time.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Acronym vs. InitialismTypes of Plots

Marketing Essay Example | Topics and Well Written Essays - 250 words - 40

Marketing - Essay Example Our sponsors are currently all the leading brands and we have been able to increase our ROI from 10% to 20% since last year. The best aspect of working with our team is that we have done proper research about our market and we have complete understanding about our target market and the customers. We have designed all our marketing activities in accordance with the needs of our market so that all their demands are easily fulfilled and our company can expand its services to other States as well. The grocery shopping on the website gives an awesome experience and it is rightly said that the store provides access to all the grocery items with utmost ease. There is enough evidence about the success of this website but more details need to be provided about the investors. However, the life of Chicago people has eased out to a greater extent as they can easily purchase all their groceries in less period of time. Hence, it would have been more beneficial if some details about the products and services offered at the website are provided which will give a snapshot of the range of products offered by

The Rise of Sikhism in India Essay Example | Topics and Well Written Essays - 1500 words

The Rise of Sikhism in India - Essay Example The foundation of the Sikh religion was based on the existence of the ten gurus, starting with the pioneer guru who was the founder and the overall seer of the religion. Guru Nanak was born in the mid-15th century in a village close to the present day Pakistan in a predominantly Hindu family. His fascination with religion and the development of a spiritual personality pushed him out of his ancestral village to the areas of Punjab where he established his family. Though established by an individual from with a Hindu religion roots, Sikhism lacked any connection with the Hindu religion and culture and was developed solely by guru Nanak and led by other ten gurus after the death of the founder2. During the founding years of the religion, Nanak used the message of collectivism and unity to bring his believers together and strengthen his religion by attracting more followers. ‘Ek Ong kar’, we are one and we were all created by one merciful creator’ was one of the common messages that the founder used to attract his followers and ensure the development of unity of purpose among the people3. The followers of the religion were known as the Sikhs and were strictly taught to worship none other than God the almighty who is the creator of heaven and earth. They would also bow to the Gurus because they were believed to have direct contact with God and to also live in the light if His ways. As a result, the gurus were believed to have the power to lead the people from the dark ways into the ways of the God. The establishment of the Sikh religion as it is known today did not occur without enduring suffering, threats, intimidation and execution of the followers. It is believed that the initial founders of the cult and some gurus were executed in an attempt to curtail the spread of the cult to other parts of India, a move that was viewed to threaten the dominance of the Hindu religion. However, the British colonial rule in India revered the