Wednesday, May 6, 2020
Supply Chain Management of Fruits and Vegetables - 2493 Words
Supply Chain Management of Fruits and Vegetables - A Case Study N T Sudarshan Naidu Abstract India is witnessing rapid changes in retailing with urbanization, increase in disposable income, changing lifestyle, preferences and eating habits of its population. India with diverse agro-climatic conditions offers both opportunities and challenges in retailing of fruits and vegetables. Concentration of production with small and medium farmers in remote areas without proper infrastructure facilities and market linkages has led to large scale inefficiencies in supply chain. Namdhariââ¬â¢s Fresh has successfully overcome the challenges by producing fruits and vegetables on their own farms under different agro-climatic conditions apart from contractâ⬠¦show more contentâ⬠¦To take advantage of the booming Indian economy, leveraging their competitive advantage of seeds, network with farmers and experience in agriculture they diversified into fruits and vegetables production, retailing and export. The turnover of Namdhariââ¬â¢s Fresh has increased from about Rs.29 crore in 2 004-05 to Rs.60 crore in 2006-07. Namdhariââ¬â¢s Fresh has its own farms producing fruits and vegetables under diverse agro-climatic conditions from North to South India. They also have contract farming arrangement with over 2000 farmers at different places. The production under different agro-climatic conditions and strong network with farmers enable them to produce the fruits and vegetables round the year. They grow more than 50 different varieties of fruits and vegetables in different production centres across the country. Importance is given at all levels to maintain the quality of the produce. Namdhariââ¬â¢s Fresh offers best quality fruits and vegetables to consumers with production under diversified climates, good infrastructure, technical manpower and application of advanced technology at all levels from production to the point it reaches customers. They supply fruits and vegetables mainly to three segments namely export, Namdhariââ¬â¢s Fresh retail outlets and institutional customers like star hotels and retail chains apart fromShow MoreRelatedFresh Fruits and Vegetables Supply Chain901 Words à |à 4 Pagesexisting supply chains, capitalizing on the opportunities present and finally designing a new supply chain which would fill these gaps. To achieve this, this project report has been done in three parts: â⬠¢ Evaluation of existing supply chains and identification â⬠¢ Analysis of Fresh Fruits and Vegetables Supply Chain at Reliance Fresh â⬠¢ Analysis of case study ââ¬ËCreating Social Value through Banana Supply Chainââ¬â¢ Evaluation of existing supply chains In fresh fruits and vegetables supply chain, thereRead MoreReport Of The Key Points From The Article Food Demand992 Words à |à 4 PagesSummary of the Key Points from the Article Food demand has been grown which creates a challenge to food availability and access. Food production must expand to balance supply with growing demand, and food has to move efficiently from production to consumption site. Importantly, demand for locally-grown food in the United States has also increased sharply which makes the U.S. Department of Agriculture (USDA) implement regional and local food systems for working with farmers, wholesalers, shippersRead MoreThe Food Chain : Food And Agriculture Organization Of The United Nations2318 Words à |à 10 PagesIt is important to start with de definition of food chain, FAO (Food and Agriculture Organization of the United Nations) defines the food chain as responsible for the supply of food that is safe, healthy and nutritious, which is completely traceable from farm to fork (Fao.org, 2014). The food chain is reported as both a supply chain and a value chain (Havas and watts 2014). 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